Akaoui

Overview

Akaoui required an e-commerce experience that could showcase its product collection while supporting a more considered customer journey than a conventional online store.

Trek worked on the Shopify experience to combine strong product presentation and intuitive discovery with a quotation-based inquiry journey.

The Challenge

Not every product journey should end with a traditional add-to-cart button.

For Akaoui, the experience needed to allow customers to explore products naturally while providing a clear way to select the pieces they are interested in and submit them as part of an inquiry.

The challenge was to make that process feel integrated into the shopping experience rather than like a separate contact form.

Our Approach

Trek approached the website around two key parts of the customer journey: product discovery and product inquiry.

The storefront was structured to make browsing the collection simple while allowing customers to build a selection of products they are interested in before submitting their request.

Shopify Development

Trek worked on Akaoui’s Shopify experience with a focus on clear product presentation, intuitive navigation, responsive implementation, and a customer journey adapted to the brand’s quotation-based sales process.

Add to Quote Experience

Instead of relying exclusively on a conventional purchase flow, the website incorporates an Add to Quote experience.

Customers can select products they are interested in, build their inquiry, and submit their selection to Akaoui.

This creates a more appropriate journey for products where customers may need additional information, consultation, or a tailored quotation before moving forward.

Product Discovery

The experience was designed to keep product discovery at the center of the website.

Customers can explore the collection, identify products relevant to their needs, and move those products directly into the inquiry journey without disrupting their browsing experience.

Responsive Experience

The experience was structured to work across desktop and mobile, keeping both product discovery and the quotation journey accessible across different screen sizes.

The Result

The result is a Shopify experience that goes beyond a standard online store—combining product discovery with a tailored inquiry journey that better supports Akaoui’s sales process.